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Beyond Buzzwords: Real Innovation in Manufacturing



What Innovation Really Means for Industrial Manufacturing

At M6 Revolutions, it is our prerogative to drive collaboration, innovation, and automation in the industrial manufacturing sector. "Innovation" is often simply a buzzword, but what does it truly mean for manufacturers? True innovation is more than a trend—it's the engine that enables companies to adapt to rapidly changing markets, boost competitiveness, and unlock new opportunities.


At its core, innovation is the process of creating something new that has value. It involves translating creative ideas and concepts into practical applications with real-world impact. In industrial manufacturing and automation, this could mean adopting cutting-edge technologies like robotics, AI, sensors, and additive manufacturing to boost efficiency, reduce costs, and unlock new capabilities.


However, innovation extends beyond new products or technologies, it is more about the attitude and the approach. It can disrupt industries through new business models, processes, and ways of thinking. It's about finding creative solutions to problems and delivering value to customers in new ways that have not been done before.


Innovation is often misunderstood with other concepts like novelty, incremental improvement, or unbridled creativity. But it's so much more than that. Here's what innovation is NOT:

  • Just invention - innovation commercializes inventions and ideas.

  • Novelty for novelty's sake - it must create tangible value.

  • Trivial, incremental changes - real innovation is often disruptive.

  • Creativity alone - execution and implementation are critical.

  • A one-time event - it's a continuous process organizations cultivate.

  • Limited to technology - innovations span products, services, and business models.


Driving Innovation in Organizations

While innovation is a powerful force, implementing it within an organization can be a challenge. Some obstacles include:

  • Lack of an innovative culture that encourages creativity and risk-taking

  • Absence of a clear strategy to align and prioritize innovation efforts

  • Resistance to change from employees accustomed to old processes

  • Siloed departments that don't collaborate on innovative ideas

  • Insufficient resources and leadership support

  • Difficulty measuring and capturing the value created by innovations

  • Struggling to transition successful ideas from concept to full execution


To overcome these hurdles, organizations must take a systematic approach:

Foster an Innovative Culture

  • Embrace failures as learning opportunities, not things to be punished

  • Promote cross-functional collaboration and diverse perspectives

  • Empower innovation teams with autonomy to experiment

  • Lead by example, with leaders demonstrating commitment

Develop an Innovation Strategy

  • Ensure innovation aligns with core business goals and strategy

  • Explore new business models and value propositions, not just products

  • Implement structured ideation processes to continually generate ideas

  • Tap into the entire ecosystem - employees, customers, partners - for input

Manage the Innovation Process

  • Communicate the benefits of changes to overcome resistance

  • Provide proper training, resources, and leadership support

  • Establish innovation metrics beyond just new product revenue

  • Facilitate the full lifecycle from ideation to commercialization


A Powerful Example: Apple's Innovation Resurgence

One prominent example of a company that faced significant innovation challenges but was able to overcome them is Apple under Steve Jobs' leadership after his return in 1997. When Jobs returned, Apple was struggling and on the verge of bankruptcy. Their issues included a lack of product focus, a stifled innovation culture, internal resistance to change, and supply chain inefficiencies. To revive innovation, Jobs streamlined Apple's products, rebuilt the culture, empowered teams, embraced cross-functional collaboration, overhauled operations, and prioritized world-class design and user experience. These steps allowed Apple to create revolutionary products like the iMac, iPod, iPhone and iPad that transformed multiple industries. The company's market value soared from $3 billion in 1997 to over $1 trillion today.


At the end of the day, innovation is the key ingredient that allows companies, industries, and economies to evolve, adapt, and thrive in the face of ever-increasing competition. Innovation goes beyond staying relevant -that is merely a reactive mindset. Innovation is about driving genuine change. Those who harness its power will be the ones who shape the future.


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